Origin & Inspiration
Our Story
Demirelli started as a small workshop in Lebanon, crafting jewelry for a single client. Our journey truly began when I discovered the art of jewelry design. With a background in fine arts, I was drawn to the process of bringing ideas to life on paper and then watching them transform into handcrafted pieces, leading to the launch of Demirelli online in 2014–2015, serving both retail and wholesale clients worldwide.
Craftsmanship & Growth
From humble beginnings focusing on brass and silver, we gradually incorporated gold. Our brand is unique because we combine masterful craftsmanship with visionary design. Our founder is considered one of Lebanon’s top handicraftsmen, capable of executing intricate designs that many jewelers cannot replicate. This expertise has allowed us to work on extraordinary projects — from creating bespoke pieces for clients in London, Dubai, and Saudi Arabia, to designing oversized statement necklaces for artists in Ivory Coast, and custom jewelry and accessories for fashion shows and catwalks.
Family & Mission
Today, Demirelli is a family-run brand dedicated to delivering exceptional jewelry that brings joy and confidence to those who wear it. Each piece reflects our commitment to quality, creativity, and personalization, offering something truly unique for every client.
Discover Your Piece
Explore our collections and find jewelry that tells your story, crafted with passion and precision.
